i’ve picked up tons of hobbies over the years, and this site is a little glimpse into that journey. while i plan to specialize in ip law—hopefully in entertainment, tech, or fashion—i’ve always had a little side hustle in marketing and, more recently, i’ve been curious about ux/ui design.

here are some of my work experiences! interning at webtoon and plaza premium group in marketing showed me how branding, user experience, and ip all connect—especially in today’s digital world.

at WEBTOON, I saw firsthand how storytelling 📖 and digital content 🎨 rely on strong IP protection. creators put so much into their work, and ensuring their comics aren’t stolen or misused is crucial when content spreads so quickly online. I also learned how marketing strategies—like social media campaigns—depend on clear licensing agreements and brand guidelines to maintain consistency and legal protection.

at Plaza Premium Group, I got a more hands-on look at how marketing and branding shape business strategy. I helped with the grand opening of the North American flagship lounge 🎉, working to bring in brand-aligned partnerships, like premium soap and amenities, that elevated the guest experience. this showed me how even small branding choices can directly impact customer perception and business reputation ⭐.

beyond that, I worked closely with higher-ups to explore ways to boost the lounge’s ratings and guest satisfaction, analyzing feedback, refining service offerings, and considering how everything from signage to customer interactions contributes to brand value. I also took part in holiday event planning, ensuring that lounge celebrations were not only well-organized but also on-brand and engaging for travelers.

these experiences reinforced my belief that branding isn’t just about visuals or messaging—it’s about the entire experience a user or customer has with a company. whether it’s digital content, a physical space, or a marketing campaign, everything needs to be thoughtfully designed, strategically protected, and aligned with the brand’s identity. that’s why I’m passionate about working at the intersection of law, UX/UI, and marketing, ensuring that creative and digital spaces are not only engaging and innovative but also legally protected and sustainable in the long run.

how about my work in the legal/policy field?
what do i have to offer?

below are some of the papers i've done for my classes!